The times of universal abundance came to the country in the mid-90s. During this time, serious changes have taken place in the lifestyle and consumer culture. If in the early 90s the vast majority of people subconsciously wanted to merge with the gray mass, today more and more people are striving to be interesting and recognizable. People realize that having a cup of coffee or dinner in a business or romantic setting is much more pleasant in a place with a recognizable character than in one of the faceless chain cafes. Similarly, when choosing women's clothing, more and more customers are looking for their own brand, which is able to emphasize the individuality of its owner, femininity and beauty. Arranging our lives, buying interior items, clothes, shoes, etc., we all want to live in a world where we would be surrounded by benches with friendly hosts and unique things.
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