
A capsule wardrobe that is not beige
Twelve pieces, four weeks of outfits, and why the colour rule is wrong.

Three measurements decide whether a garment reads as expensive: shoulder, rise and hem.
The seam should sit at the edge of your shoulder bone - not past it, unless the cut is deliberately dropped. A shoulder that is 2cm too wide makes a coat look borrowed.
High rise sits at the navel, mid rise an inch below. For trousers, the rise decides the leg line: a high rise lengthens, a low rise shortens. Check the rise before the waist size.
Bust at the fullest point, waist at the narrowest (usually an inch above the navel), hip at the widest. Keep the tape level and parallel to the floor. Compare with the size table on each product page.
Knitwear and anything you will layer. Silk and bias cuts: take your true size, because they relax with wear.
Ask us: send your measurements and we will reply with one size.

Twelve pieces, four weeks of outfits, and why the colour rule is wrong.

What actually damages protein fibres, and the two products worth owning.

Buy the coat in September, the knit in October, the dress on sale in January.